Nike & Fortnite Forge Web3 Partnership, Unveiling Sneaker NFTs

In a move that could revolutionize the world of gaming and propel Web3 adoption to new heights, renowned footwear and apparel giant Nike has subtly hinted at an upcoming collection of sneaker nonfungible tokens (NFTs) within the immensely popular online game Fortnite, developed by Epic Games.

With an astounding number of over 242.9 million active players in the past month alone, as reported by Active Player, Fortnite offers an expansive platform to introduce traditional gamers to the wonders of Web3 technology.

Nike seems keenly aware of this immense opportunity and has announced, through various social media channels, the commencement of the "ultimate Sneakerhunt" on June 20.


A captivating video released by Nike captures the essence of this collaboration, featuring the iconic logos of both Fortnite and Nike's Air Max showcased prominently against a backdrop of ethereal, floating clouds in the sky.

The video then proceeds to unveil the sneaker hunt's intriguing name, "Airphoria," before culminating in a visual display of Nike's own Web3 platform, .Swoosh, paired harmoniously with the emblem of Epic Games' Unreal Engine.


While concrete details remain elusive at this early stage, avid members of the NFT community have engaged in speculation, suggesting that Nike may have harnessed the power of Fortnite Creative 2.0 to construct an enthralling NFT-driven gaming experience.

This latest iteration of Fortnite Creative enables users to craft their virtual island game maps using an array of Fortnite assets, reminiscent of the map-building capabilities found in the popular platform ROBLOX.

A discerning Twitter user offered their insights, stating, "I recall that Fortnite recently introduced Fortnite Creative 2.0, boasting a robust self-built map mode akin to the game creation mechanics within ROBLOX. My conjecture is that Nike may have leveraged this mode to fashion a captivating gaming experience.

It's worth noting that Nike ventured into game development on ROBLOX two years ago, albeit without the integration of NFTs at that time."

Although confirmation of NFT involvement within Airphoria remains pending, the presence of Nike's .Swoosh platform strongly suggests that such a foray into the realm of NFTs is highly likely.

Furthermore, Epic Games has showcased its amicability toward NFT gaming, further fueling anticipation for a groundbreaking collaboration between these two industry powerhouses.

Nike's NFT division has diligently pursued a foothold in the traditional gaming sphere in recent times. On June 1, .Swoosh announced a groundbreaking integration of its NFTs into games developed by EA Sports, the celebrated studio responsible for the immensely successful FIFA soccer game franchise, among others. However, specific details regarding which EA Sports titles will eventually feature Nike NFTs have yet to be disclosed.
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